How to Bulk Write Squarespace ALT Descriptions with AI (Quick Guide)
INTRODUCTION
As a Squarespace user, you'll know that ALT descriptions for your images are a non-negotiable. They're crucial for Squarespace image SEO and, equally important, for ensuring your website is accessible to everyone. However, the task of manually writing ALT text for a large number of images can be incredibly time-consuming. Fortunately, Squarespace's new AI tool offers a highly efficient way to bulk write and optimise these image descriptions. This guide will walk you through exactly how to leverage this feature to quickly create keyword-rich ALT text, significantly enhancing both your site's search engine visibility and its user experience.
Steps to Bulk Write & Optimize Your Squarespace ALT Descriptions with AI
Here's a straightforward breakdown of how to use Squarespace's AI for your image ALT text:
Step One: Access Your SEO Appearance Settings
To begin, you'll need to navigate to your Squarespace website's SEO settings.
From your Squarespace dashboard, click on 'Settings' in the left-hand navigation menu.
(Image to accompany: Screenshot 2025-05-28 at 12.45.54.jpg - showing the 'Marketing' option within 'Settings')
Within the Settings menu, click on 'Marketing'.
Then, select 'SEO Appearance'.
Step Two: Identify Missing ALT Text and Activate AI Improvement
On the "Search Engine Optimization Appearance" page, you'll see your 'SEO Report'. This report clearly indicates how many images are currently missing ALT text, often highlighting it as a key area for improvement.
Locate the section indicating "X/XX images are missing alt text" (as shown in the screenshot).
You will then see a button labelled 'Improve with AI'. Click this to initiate the AI tool.
Step Three: Review and Enhance AI-Generated ALT Descriptions
Once you've clicked 'Improve with AI', Squarespace will generate suggested ALT descriptions for your images. This is where your input becomes crucial for optimisation.
Carefully review each AI-written ALT description.
For each description, use the 'EDIT' button to manually incorporate your specific, relevant keywords. The AI provides an excellent foundation, but human refinement with your target keywords is essential for maximising SEO impact. If an AI-generated description isn't quite right, the 'REGENERATE' option is also available.
The Importance of Keywords and Your Master List
While Squarespace's AI is a significant leap forward for efficiency in creating ALT text, its full SEO potential is truly unlocked when you strategically embed your target keywords. Search engines analyse ALT descriptions to understand the content and context of your images. By including relevant keywords within these descriptions, you help your images, and consequently your entire website, rank more effectively for those specific terms.
To ensure consistent and impactful keyword implementation, maintaining a Master Keyword List is fundamental. Think of it as your strategic blueprint for online visibility. This list should be developed through diligent research, focusing on keywords that offer a strong balance of Search Volume (SV) – indicating demand from users – and Search Difficulty (SD) – reflecting the competition for ranking. A well-researched Master Keyword List ensures you're optimising for terms that genuinely attract your ideal audience and for which you have a realistic opportunity to rank. Remember to integrate keywords naturally, providing value to both search engines and visually impaired users who depend on these descriptions.
Feeling overwhelmed by keyword research, or simply want expert assurance that your SEO is performing optimally?
Our SEO Glow-Up Service takes care of the intricate keyword research for you, building that essential Master Keyword List tailored precisely to your business. We then ensure its expert implementation across your entire Squarespace site, including your newly bulk-optimized ALT descriptions.
